Do you really need to be original on Instagram to succeed? Probably not.

There is so much pressure to be unique and individual on Instagram in 2019. But with the whole world competing for attention, is originality even possible anymore? Do original Instagram ideas exist? Source. 20 years ago, you’d look at an image of the Northern Lights and be amazed. Nowadays, you don’t even double tap to
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Recent Instagram glitch accidentally caused follower counts to plummet across the board

Instagram is constantly growing and in recent years it’s fast become many people’s favourite place to hang out online. In fact, Instagram has now developed into such a huge player in the social media scene that nowadays a lot of businesses, influencers and celebrities actually depend on the platform for a huge portion, if not
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How to maximise your Instagram engagement with IGTV in 2019

It’s now almost 8 months since Instagram launched IGTV. Positioned to take on YouTube, the video app has attracted a whole heap of attention from the press and has fast become an everyday utterance in the marketing departments of big brands like Redbull and the BBC. Users love IGTV because there are no ads (yet).
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How to measure the ROI of Influencer Marketing in 2019

How do you measure the ROI of your influencer marketing? Over a third of marketers struggle with this. But don’t worry, we’ve got you covered. Here’s what you need to know and to do to determine the success of your influencer marketing campaigns. Set a goal. First things first, you need to know what you’re
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