Instagram is constantly growing and in recent years it’s fast become many people’s favourite place to hang out online. In fact, Instagram has now developed into such a huge player in the social media scene that nowadays a lot of businesses, influencers and celebrities actually depend on the platform for a huge portion, if not […] Read More
It’s now almost 8 months since Instagram launched IGTV. Positioned to take on YouTube, the video app has attracted a whole heap of attention from the press and has fast become an everyday utterance in the marketing departments of big brands like Redbull and the BBC. Users love IGTV because there are no ads (yet). […] Read More
How do you measure the ROI of your influencer marketing? Over a third of marketers struggle with this. But don’t worry, we’ve got you covered. Here’s what you need to know and to do to determine the success of your influencer marketing campaigns. Set a goal. First things first, you need to know what […] Read More
