According to Statista.com there are 3.1 billion active Internet users, and 90% of them rely on online resources to help them reach purchasing decisions. This means that the buying attitude of consumers is greatly influenced by what they find online about a business. With that in mind, it’s important to ask – do you have a trustworthy online reputation that will make people want to buy your products and services? As a business, it’s important to not only be visible online, but to also constantly update your online information and publish relevant content that people would want to see. In essence, you are crafting an online presence that will lead to more sales and a wider reach to allow your business to achieve its full potential.
Why Businesses Need to Make Use of Social Media
- Everyone Else is Doing It – Nearly every business is on social media these days, and as a business owner, you should understand that when your competition makes use of a resource, you probably should too. There are lots of different social media platforms to choose from, and most of them are pretty much easy to understand and use. Facebook, Twitter, and Instagram are some of the most popular social media sites available today. You can opt to pay for certain features to get you ahead in the competitive world of online marketing. For example, Facebook allows business owners to pay for fanpage fans and likes on facebook posts. Why would you want to do that, you might ask? Well, since likes/fans/followers serve as votes of confidence from online users, if you already have an abundance of fans and likes when an interested individual stumbles upon your profile, they’re much more likely to develop a positive idea about your business, as opposed to finding you and seeing that you only have a handful of people who trust in your business.
- It’s Free– Oh, did we mention that signing up for many social media sites is absolutely free? Whether or not you decide to buy likes, fans, or pay for advertisements, you will get a fighting chance at having your name show up in search engine results. This means you won’t have to rely on tricky direct mail campaigns to spread the word. If you really want to make the most of your online presence, you might want to hire a social media manager to make sure everything runs smoothly and that all your accounts are constantly updated with relevant content.
- Improves Reputation – If you’re a small startup business, people will want to know who you are. That’s just how the mind of a consumer works. No one wants to spend money on a brand that they’re not sure about. That’s what makes social media such an effective marketing tool. By providing readers with in-depth information about who you are and by giving them the chance to find out what others think about you through likes, posts, and comments, you can greatly improve your brand’s reputation, thereby increasing the trust that people have in your name. Be sure to fill out each and every section where you can provide more information about your business. A business that takes the time to produce a fleshed-out profile or page gives the impression of a professionally-run corporation.
- Promotes Rapid Distribution of Information – Let’s say you have an upcoming sale – how do you get people to find out about it? Direct mail campaigns are so yesterday! A social media account will allow you to spread the word faster than wildfire many thanks to the wonderful strategy that is social media optimization. This technique is commonly used by social media managers and involves inserting keywords or phrases that are commonly searched by online users in order to find businesses like yours into the content that is published on your site. This way, you can be sure that you’ll rank first on search engines and get a better chance at reaching relevant audiences.