Since the inception of Instagram in 2010, users have been flocking the site at a faster pace than Twitter, Pinterest, Linkedin, and more. It is estimated that nearly 20% of all social network users in the United States are now on Instagram, with that number being 34% among mobile phones. By 2017, eMarketer predicts that over 50% of all social network users will be on Instagram. The platform is still growing at a rapid pace, and it isn’t predicted to slow down any time soon. The data makes things easy to see, but if you aren’t already on Instagram, you need to drop what you’re doing, stop reading this article, and sign up for an account right now.
In this post we’re going to look at how you can effectively promote your products via Instagram. There are a few tricky disadvantages to using Instagram if you aren’t creative. For example, you can’t post links on Instagram posts. You need to know how to properly engage and target your audience – if you can’t really engage them, they aren’t going to take the time to visit your profile and click website link. Without any further ado, here are a few major tips to help drive in sales to your product via Instagram.
#1: It’s all about the photo
Instagram is about pictures, that’s easy to see. You can share videos, and pictures, and the list ends there. Unlike on Facebook or Twitter where you can share articles, blog posts, and more, on Instagram, all people are basing their behavior off of is your images. This means your imagery needs to be top notch. You don’t want to take a mediocre photo with your smartphone. You want to take high-quality photography. If possible, put the product in use in the image. For example, if you’re trying to sell gold necklaces, hire a friend to pose as a model. Really make the image look professional. Make the viewer feel like they would look amazing with your product.
#2: Post at the right time
Make a few test posts at different times of the day to see when your audience is most active. Is it in the morning? During a lunch break? After work? Late at night? Find out when they are most active and put your image out then. There’s no use releasing an image at 3:00 A.M on a Saturday night. By the time people go on Instagram, your picture will be long gone, and nobody will see it.
#3: Use Hashtags:
You may not be a fan of hashtags, but they really work on Instagram. Find what hashtags your competitors are using, and copy some of them down. Make a base list of hashtags in a folder and just start using the same ones for every similar product.
Protip: Create your own hashtag for your company and make it your own. Hopefully someday others that use your product will start using the tag too. This helps with company branding on Instagram.
#4: Purchase Likes or Comments:
You should at least do this at first if you want engagement to be high on your posts. Nobody wants to be the first person to like a post. Nobody wants to be the first comment. If you scroll by and see a post with 50 likes and a few comments, it make it much more natural to like the post and leave a comment. It’s social proof – it’s human nature. You can purchase Instagram likes or comments and have them delivered within 10 minutes via our site. You won’t have to purchase these forever, but until your page is full of real fans, why not do what Reddit did and make the fans up yourself?
Hopefully you guys enjoyed this post and it helped you with promoting your product via Instagram. Remember: photos, timing, and hashtags are key. Once you have those down, purchase a few fake likes and comments, and you should be gaining traction in no time! Thanks for reading!