Last Updated on March 2, 2023 It’s now almost 8 months since Instagram launched IGTV. Positioned to take on YouTube, the video app has attracted a whole heap of attention from the press and has fast become an everyday utterance in the marketing departments of big brands like Redbull and the BBC. Users love IGTV […] Read More
Last Updated on March 2, 2023 How do you measure the ROI of your influencer marketing? Over a third of marketers struggle with this. But don’t worry, we’ve got you covered. Here’s what you need to know and to do to determine the success of your influencer marketing campaigns. Set a goal. First things […] Read More