How Much Money Do You Make On Youtube With 1 Million Subscribers?

• 07 July 2019

Last Updated on February 24, 2024

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Wanna know how much money you can make on your YouTube channel if you can just build up your fan base?

Interested to find out just how many subscribers you’ll need in 2024 to really get the cash rollin’ on in?

If you want to know everything there is to know about how monetization and subscriber numbers fit together then you’ve come to the right place.

Quick answer: For ad revenue alone, a YouTuber with 1 million subscribers might earn between $1,000 to $10,000 per video, depending on factors like niche and engagement.

When considering all revenue sources including sponsorships, merchandise sales, affiliate marketing, and crowdfunding platforms, their total estimated monthly earnings could range from $20,000 to $150,000 or more per month.

Related: Buy Youtube Subscribers from $3.99

1 million Subscribers Youtube Channel Revenue breakdown

  1. Ad Revenue Breakdown:
    • With 1 million subscribers, a YouTuber can expect to earn approximately $1,000 to $10,000 per video from ad revenue alone. This figure varies based on factors such as niche, engagement rate, and ad rates. For instance, a channel focused on tech reviews might earn more due to higher ad rates in that niche.
  2. Sponsorship Deals:
    • Securing sponsorship deals is another significant source of income for YouTubers. With 1 million subscribers, a YouTuber might charge anywhere from $10,000 to $50,000 or more per sponsored video, depending on their audience demographics and engagement. For example, a travel vlogger might partner with tourism boards or travel companies for sponsored content.
  3. Merchandise Sales:
    • Selling merchandise can be a lucrative revenue stream for YouTubers. With 1 million subscribers, a YouTuber could potentially earn tens of thousands of dollars per month from merchandise sales. For example, a cooking channel might sell branded cookbooks, aprons, or kitchen gadgets to their audience.
  4. Affiliate Marketing:
    • YouTubers can earn commissions by promoting products or services through affiliate links. With 1 million subscribers, affiliate marketing can generate significant income, ranging from hundreds to thousands of dollars per month. For example, a fashion YouTuber might earn commissions by linking to clothing brands in their video descriptions.
  5. Patreon and Crowdfunding:
    • Many YouTubers use platforms like Patreon to offer exclusive content or perks to subscribers in exchange for monthly donations. With 1 million subscribers, a YouTuber could potentially earn tens of thousands of dollars per month through Patreon alone. For example, a music producer might offer early access to new songs or exclusive behind-the-scenes content to patrons.
  6. Diversifying Income Streams:
    • Successful YouTubers often diversify their income streams to reduce reliance on ad revenue. By combining multiple revenue sources like sponsorships, merchandise sales, and affiliate marketing, they can maximize their earnings potential and build a more sustainable income. For example, a lifestyle YouTuber might offer online courses or coaching services in addition to ad revenue and sponsorships.
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Let’s calculate a theoretical combined revenue for a YouTuber with 1 million subscribers, considering all the revenue sources mentioned:

  1. Ad Revenue: Assuming an average earning of $5,000 per video, posting 4 videos a month would yield $20,000 monthly from ad revenue.
  2. Sponsorship Deals: If the YouTuber secures 2 sponsorship deals per month at an average rate of $30,000 per deal, they could earn an additional $60,000 monthly from sponsorships.
  3. Merchandise Sales: Let’s say the YouTuber sells various merchandise items and earns $10 profit per item sold. If they sell 2,000 items monthly, they could earn $20,000 monthly from merchandise sales.
  4. Affiliate Marketing: If the YouTuber earns an average of $1,000 monthly from affiliate marketing efforts, this adds to their total revenue.
  5. Patreon and Crowdfunding: Assuming the YouTuber attracts 5,000 patrons who each contribute an average of $5 monthly, they could earn $25,000 monthly from Patreon.
  6. Diversifying Income Streams: Additional income streams such as online courses, coaching services, or digital products could contribute an extra $10,000 monthly.

Adding these up:

  • Ad Revenue: $20,000
  • Sponsorship Deals: $60,000
  • Merchandise Sales: $20,000
  • Affiliate Marketing: $1,000
  • Patreon and Crowdfunding: $25,000
  • Diversifying Income Streams: $10,000

Total Monthly Revenue: $136,000

This is a theoretical estimate and actual earnings may vary based on factors such as audience engagement, market demand, and the effectiveness of monetization strategies.

How important is it to have a million subscribers in 2024?

Youtube channel with 1 million subscribers

In 2024, do all Youtubers with a million or more subscribers have advertisers and brands beating down the door?

Are these oh-so-lucky folks with their huge audience numbers constantly being offered wads of cash by advertisers hoping to cash in on their influence?

The answer may surprise you.

The number of subscribers you have will most certainly attract you some wanted attention from businesses and brands.

However, sponsorship and advertising deals are today reserved for those YouTubers who not only have a huge number of subscribers but who also have an extremely active and engaged audience.

The fact is that nowadays the number of subscribers is far less important than the level of engagement you’re getting on your content.

That means that in addition to growing your subscriber numbers, you also need to focus on the likes, views and comments you’re getting.

In 2024, more and more businesses are looking to work with micro YouTubers, creators with smaller audiences that are highly active and engaged.

If you want to earn a lot of money, it’s far better to have a smaller number of subscribers that are highly active.

Quality it seems, in 2024, counts far more than quantity.

Content is king.

So how do you get more views?

By making great content and by talking to and engaging with your audience fully.

In order to achieve this, you need to know your audience well and give them what they want.

Ideally, you want to put out a video that is so good (it could be entertaining, funny or useful) that the number of views you get actually exceeds the number of subscribers you have.

This is important because it tells businesses and big brands that you are making the kind of content that people want to see and engage with.

Asking your audience questions (as well as replying to every single comment you get on your videos) will help you to increase your engagement levels and ultimately to attract more opportunities for monetization.

How much can I make with a million subscribers?

You have probably figured out by now that all depends on the monetisation strategies you put into place.

If you have a million subscribers, but you’re only getting 100, 1000 or even 10,000 views per video, advertisers are going to think twice about wanting to work with you.

However, if you have a million active and engaged subscribers, plenty of video views as well as on a ton of comments, you could easily pull in a seven-figure salary.

With Google AdSense, every time 1000 people watch your video you get paid about a dollar. But that’s the starting rate, the lowest possible.

It can go up to around 7 dollars. That should give you some idea of the type of range you’re looking at so that you can begin to calculate your potential earnings.

So when you are just starting out, if you can bag a million views per month that’s $1,000 a month in your pocket, just from google adsense.

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