Last Updated on March 2, 2023
Facebook has billions of users all over the globe. And you’re one of them. Are you looking to create a video on Facebook for the first time? Maybe you’ve been through this before. Either way, you’d like to learn a little more about the people who are viewing your present or future videos. We’re here to help you with that. We’ve split this article into three sections.
1. How to use Facebook Live and view your audience
2. Learning about viewers through Video Metrics
3. Getting more views on your Facebook videos
Are you ready to really learn about the viewers of your Facebook videos? Keep reading!
How To Use Facebook Live and View Your Audience
What exactly is Facebook Live? Basically, it’s a platform that you can use to stream a video of yourself and your material in real-time. This service had its launch in April of 2016. And it has blown up ever since. Statistics show that around 78% of online viewers are watching Facebook Live. You can use this service from a PC or your smartphone. Now let’s learn how to use Facebook Live and view your audience.
- You’ll need to log into Facebook first. After that, look for the camera icon located on the left side of the search bar. Be sure to give Facebook access to your camera. It needs this permission for you to use the Live Video service.
- You should get a default setting of “normal” on your camera once you grant permission to Facebook. Your next step is to switch this setting to the “live.” Just look towards the bottom left of your screen.
- Next, you’ll go through a series of settings-related info. You’ll be able to set your privacy the way you want, such as who will be able to view your video. Options will also let you choose your location and activity (if you want). Set the orientation of the camera however you wish. After all of this is said and done, just click on “Start Live Video.”
- You’re now ready to start rolling that footage for your audience! So now… how will you know who’s viewing your Facebook live video? Simple: this information is presented right on your screen! Look for the eye icon. You’ll be able to see your audience. And you’ll also be able to see their comments. Below is a sample of what you will be seeing during your Live video.
You can end your Facebook Live video any time you want. Are you looking for a little more information about using the Live feature? Just check out the link below:
https://blog.hubspot.com/marketing/facebook-live-guide
Keep reading to learn about Facebook’s new Video Metrics.
Learning About Viewers Through Video Metrics
Interested in learning a little more about your video viewers? Facebook Video Metrics will help you with that. Below, we’ll showcase some of the features for figuring out how your viewers respond to your videos.
Just look for the “Insights” tab on your Facebook page. You’ll find it up top.
From here, all you have to do is scroll down to where it says “Videos.” Which video post are you looking to analyze? Just click on your preferred choice to start learning about those viewers!
With the “Video Views” feature, you’ll learn how many Facebook users watched your video for at least 3 seconds. Want to know how many people watched for at least 10 seconds? You’ll find this information through the metrics system as well.
There isn’t much of a difference between the number of users who watch your video for 3 seconds, and those who watch for 10 seconds.
Are you looking for more specific info on the amount of time that viewers are on your videos? You’ll get that by checking out the video average watch time. Looking for percentages? You can what percentage of your video was viewed on average by Facebook users.
Looking for the emotional impact of your video on the viewers? You can find this on Facebook Video Metrics as well. You’ll be able to see comments, likes, and user reactions (mad, sad, etc).
There is also a metric called “Reach.” This is how you’ll know whether you’re “reaching” out to your followers or not. You may have many followers, but this won’t be any good if they aren’t being reached by your content. Use this metric to optimize your reach through your videos.
There’s another Facebook Video Metric called “Shares.” This engagement metric goes hand-in-hand with reach. You’ll want your videos to be shared in order to reach out to other user circles.
Be sure to find the “Clicks” metric as well. You’ll know how many users have actually clicked on your video in order to watch it.
You can find even more information about Facebook Video Metrics on the following link:
https://blog.hubspot.com/marketing/facebook-insights
Are you ready to enable followers and get even more views on your Facebook videos? Just follow our lead and we’ll guide you through this.
Getting More Views On Your Facebook Videos
Your videos aren’t going to get the exposure you want if you’re not enabling your followers. Your friends on Facebook will automatically be added as followers for you. But you can take this a step further by enabling followers who aren’t on your friends list.
You can enable followers from your PC, Android, or iPhone. We won’t be covering each one of these methods in this article. But we have a link that will give you more info for each of these options. Just check out the following website: https://buysocialmediamarketing.com/blog/how-to-allow-followers-on-your-facebook-profile/
Enabling followers is going to increase your video activity for sure. But is there any other way to increase the amount of views you’re receiving? There sure is. And by increasing your views, you’ll be able to reach an even greater audience.
So you’re looking for more views on your videos. Where can you go for a fast and easy way to get more attention towards your Facebook videos? Just click on the link below!
