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Marketing and advertising are incredibly important to the success and profitability of your operation. Without them, finding new customers and developing a brand can prove challenging. There are many different kinds of marketing from video marketing, word of mouth, content marketing and dozens of others.

However, one of the most promising options for companies large and small is social media advertising. Every company can benefit from it in one way or another, so you don’t want to miss out. This article is going to go over a few reasons to consider social media advertising in 2021.

It is Where Your Customers Are

The first reason to use social media for advertising is because it is where your customers are. With over 3.5 billion people using social media, there is a good chance a large collection of your target market is on social media daily.

You want to put ads in the places where potential customers are most likely to see it, and social media is certainly one of those places. Whether you sell a website-building service, or construction tools, the people you want to reach with ads are almost certainly on social media.

Of course, they all might not be on the same platform. You will market on different platforms depending on who you are trying to target. For example, Pinterest is great for reaching out to the young female population, whereas platforms like Facebook, Twitter and Instagram are generally split. If you want to reach out to the youth population, platforms like TikTok and Snapchat are your best bet.

Social Media Platforms Offer a Variety of Different Types of Ads

The versatility of social media advertising is another reason to consider it. This versatility allows you to send your message out to the masses in any way you see fit. There are promoted posts, in-feed ads, video ads, ads in stories, and several others. Each offer their own unique benefits and can all contribute to a solid marketing campaign.

Of course, there is no right or wrong answer when it comes to which is best. In most cases, it’s a good idea to try out a couple of them and see which provides you with the best results.

It Can Be Very Cost Effective

In the past, traditional marketing was very expensive. Getting a spot on TV, paying for an ad in the paper or getting your commercial on the radio all came with large costs. Even some kinds of digital marketing can come with pretty hefty price tags.

But the good news about social media advertising is that it can be very cost-effective. While a lot goes into determining the cost, the minimum budget is generally quite low, so there is a very low entry cost.

Sure, companies can spend millions to advertise on social media, but it can also be done on a much smaller scale for companies that don’t have that kind of money to spend. Not only can it be affordable, but the return can be spectacular if your ad finds success.

It is very Simple to Track Your ROI

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Tracking returns on your ad investments (ROI) is a crucial part of advertising successfully. You want to know which ads performed best and how well they did. Thankfully, social media advertising makes this easy. 

Different platforms may often give marketers tools to see the cost per lead, and various other indicators of how far your ad spend is going. This information can help you fine-tune future campaigns by seeing what worked well, and being able to identify what didn’t and what can be done to improve. Your goal should always be to increase ROI, and social media can make it easy by providing you a lot of data right at your fingertips.

In conclusion, these are just some of the many different reasons to consider using social media advertising in 2021 and beyond.