Do you really need to be original on Instagram to succeed? Probably not.

There is so much pressure to be unique and individual on Instagram in 2019. But with the whole world competing for attention, is originality even possible anymore? Do original Instagram ideas exist? Source. 20 years ago, you’d look at an image of the Northern Lights and be amazed. Nowadays, you don’t even double tap to
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Recent Instagram glitch accidentally caused follower counts to plummet across the board

Instagram is constantly growing and in recent years it’s fast become many people’s favourite place to hang out online. In fact, Instagram has now developed into such a huge player in the social media scene that nowadays a lot of businesses, influencers and celebrities actually depend on the platform for a huge portion, if not
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How to maximise your Instagram engagement with IGTV in 2019

It’s now almost 8 months since Instagram launched IGTV. Positioned to take on YouTube, the video app has attracted a whole heap of attention from the press and has fast become an everyday utterance in the marketing departments of big brands like Redbull and the BBC. Users love IGTV because there are no ads (yet).
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How to measure the ROI of Influencer Marketing in 2019

How do you measure the ROI of your influencer marketing? Over a third of marketers struggle with this. But don’t worry, we’ve got you covered. Here’s what you need to know and to do to determine the success of your influencer marketing campaigns. Set a goal. First things first, you need to know what you’re
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4 Best Christmas Marketing Campaign Examples from Top Brands on Instagram in 2018

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View this post on Instagram It’s the most wonderful time of the year. Our annual #12DaysofPuppies celebration starts December 14! 🐾🎄 A post shared by L.L.Bean (@llbean) on Dec 6, 2018 at 7:42am PST LL Beans popular 12 days of puppies campaign. Christmas is coming, the geese are getting fat, and so are the wallets
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How to add links to your Instagram stories

The number of active advertisers on Instagram has reached a million a month. And over half of Instagram’s 8 million business users have created an Instagram story. Instagram stories has increased the amount of time people spend on the app which is great news for brand engagement and growth, providing you know how to take
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How to get verified on Instagram in 2018

Are you a celebrity, a public figure or a brand? If so, you may be eligible to apply for the coveted blue check that tells the world that you’re approved by Instagram. Prepare yourself for disappointment though, these things are proving harder to get than a close look at Donald Trump’s toupee. How to get
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The Best Social Media Marketing Tactics to Scare up Sales this Halloween.

Halloween is coming and so is the yearly scramble to conjure up creepily compelling content. To this end, we’ve scoured the internet and gathered up all of the best social media marketing tactics to scare up sales this Halloween. Halloween is coming and so is the yearly scramble to conjure up creepily compelling content. To
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How the Instagram algorithm works in 2018

How IG algorithm work in 2018
If you’ve noticed that your Instagram posts aren’t getting the level of exposure that they used to, you’re not alone. In 2018 a series of updates to the Instagram algorithm has been implemented, forcing businesses and influencers to work ever harder to get eyeballs on their content. Gone are the days of the latest posts
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Here’s what you need to know about video marketing and social media in 2018

The growth and engagement in video marketing is staggering. More than 60 hours of footage is uploaded every minute on YouTube and 700 videos are shared each minute on Twitter. 2017 figures show that 85% of Americans watch videos regularly online. In fact, watching videos makes up over a third of all online activity, and
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